Mentorship 

MADE FOR CHRIS PERKINS

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LET’S DIVE IN!

Part One:

  • My Story

  • Our Business Numbers

I’ve been doing photography since 2015, it all started with my brothers senior photos. In 2016 I was fired from my job, and took the leap into photography full time. 2018 we became an LLC, and changed our name from “Christina Joy Photography” to “Christina & Jeremiah LTD”.

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Some nerdy graphs to show our increase in number of weddings as compared to our income. Notice the leap of weddings and sales in 2018, that was our first year as an LLC and my first year being out of college. We charge $3,000-$5,500 for weddings.

Anticipated income for this year is $120,000, and anticipated income for next year is $200,000. But it doesn’t end there, some of the best photographers in our industry make 1.4 million.

 

part two:

  • Branding

  • Professionalism

  • Contracts/Honeybook

It all starts with WHY

Ask yourself the following questions:

  • Why am I a photographer?

  • Why do I serve others?

  • Who is my dream wedding couple, and why?

  • Why is my nightmare wedding couple, and why?

  • How would I describe my brand to a blind person?

Your website should:

  • Be informative.

  • A place where clients find themselves.

  • Always active.

  • Make people want to “hangout” for a while.

  • Communicate value.

  • Easy to navigate.

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Professionalism?

Sorta of…

Your wedding day is the most important day of your life. How would you want to be treated? What kind of relationship would you want with your photographer?

Photography is one of the most important jobs of any wedding day. You spend every second by their side, they are trusting you with the only thing way they will remember every detail of the best day of your life.

Be their friends, establish trust, & be yourself.

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GET LEGAL

Contracts are so. freaking. important! Not only do they protect you, but they protect your client. There are horror stories about photographers not showing up, taking the money and running. Contracts will make your clients more comfortable.

Helpful resources:

HONEYBOOK

MY CONTRACT

 

part three:

  • Blogging

  • SEO

  • Marketing

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Blogging is the most important thing you can do.

it really is.

BLOG BLOG BLOG

  1. Decide which galleries you want to blog, a bad blog is better than no blog.

  2. Decide how consistently you want to blog.

  3. Choose best images from that session that tell the story.

  4. Write at least 2-3 paragraphs about their story, tell the viewers all the behind the scenes needed to paint the picture.

  5. Add music, make it an experience.

  6. Submit to publications.

    SEO - It’s really important.

    1. Rename files.

    2. Add subtext.

    3. Include Pinterest coding.

    4. On page optimization.

    5. Google Trends

    6. Narrative SEO

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My most successful marketing: INSTAGRAM

Instagram is my most successful marketing tool, I’d say we get 75% of our clients from it. Tips for Instagram optimization:

- Public profile

- Separate personal from business.

- Hashtags

- Tagging

- Support others

- Consistency

- Insights

- Interaction

Utilize Pinterest- it will pay off

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  • Pin directly from blogs

  • Include subtext and titles

  • Mix up keywords

  • Organize boards

  • Stay consistent

  • Keep personal private

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Facebook/Word of Mouth

Word of mouth is a HUGE way to get clients, especially when you’re starting

- Sneak Peeks

- Blog Posts

- Business News

- Make everything shareable/interesting

- Share everything

- Reviews

 

part four:

  • Going full time

  • Leave No Trace (LNT)

  • Questions?

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Should you go full time? YES

Taking the leap into full time is a huge step, and it will pay off. Here’s my advice on starting an LLC:

- Do it online yourself HERE, it’s only $100.

- “TO MAKE MONEY” is the purpose of your business

- Do quarterly taxes

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LEAVE NO TRACE

The Leave No Trace Seven Principles

  • Plan ahead and prepare

  • Travel on durable surfaces

  • Dispose of wast properly

  • Leave what you find

  • Minimize campfire impact

  • Respect wildlife

  • Be considerate of others

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QUESTIONS?

ask away!