MADE FOR CHRIS PERKINS
LET’S DIVE IN!
Our Business Numbers
I’ve been doing photography since 2015, it all started with my brothers senior photos. In 2016 I was fired from my job, and took the leap into photography full time. 2018 we became an LLC, and changed our name from “Christina Joy Photography” to “Christina & Jeremiah LTD”.
Some nerdy graphs to show our increase in number of weddings as compared to our income. Notice the leap of weddings and sales in 2018, that was our first year as an LLC and my first year being out of college. We charge $3,000-$5,500 for weddings.
Anticipated income for this year is $120,000, and anticipated income for next year is $200,000. But it doesn’t end there, some of the best photographers in our industry make 1.4 million.
It all starts with WHY
Ask yourself the following questions:
Why am I a photographer?
Why do I serve others?
Who is my dream wedding couple, and why?
Why is my nightmare wedding couple, and why?
How would I describe my brand to a blind person?
Your website should:
A place where clients find themselves.
Make people want to “hangout” for a while.
Easy to navigate.
Your wedding day is the most important day of your life. How would you want to be treated? What kind of relationship would you want with your photographer?
Photography is one of the most important jobs of any wedding day. You spend every second by their side, they are trusting you with the only thing way they will remember every detail of the best day of your life.
Be their friends, establish trust, & be yourself.
Blogging is the most important thing you can do.
it really is.
BLOG BLOG BLOG
Decide which galleries you want to blog, a bad blog is better than no blog.
Decide how consistently you want to blog.
Choose best images from that session that tell the story.
Write at least 2-3 paragraphs about their story, tell the viewers all the behind the scenes needed to paint the picture.
Add music, make it an experience.
Submit to publications.
SEO - It’s really important.
My most successful marketing: INSTAGRAM
Instagram is my most successful marketing tool, I’d say we get 75% of our clients from it. Tips for Instagram optimization:
- Public profile
- Separate personal from business.
- Support others
Utilize Pinterest- it will pay off
Pin directly from blogs
Include subtext and titles
Mix up keywords
Keep personal private
Facebook/Word of Mouth
Word of mouth is a HUGE way to get clients, especially when you’re starting
- Sneak Peeks
- Blog Posts
- Business News
- Make everything shareable/interesting
- Share everything
Going full time
Leave No Trace (LNT)
Should you go full time? YES
Taking the leap into full time is a huge step, and it will pay off. Here’s my advice on starting an LLC:
- Do it online yourself HERE, it’s only $100.
- “TO MAKE MONEY” is the purpose of your business
- Do quarterly taxes
LEAVE NO TRACE
Plan ahead and prepare
Travel on durable surfaces
Dispose of wast properly
Leave what you find
Minimize campfire impact
Be considerate of others